VeNUS FOR FACIAL HAIR AND SKINCARE

everyone is shaving their face, not just men.

brand strategy

packaging design

visual identity + brand guidelines

digital

Using Venus’ Pubic care line as a benchmark, we were inspired again by the forms, materials, and textures of the sea.

Sea stones, softened and smoothed to perfection by waves, are abstractly represented with the dual meaning of also showing a face. Watery colors and textures cue sensitive care, gentle & safe, which are crucial for those using a razor on their face for the first time.

Gender neutrality in color and visual forms was a key priority, as dermaplaning is beneficial for any gender expression. We kept the background facial shapes neutral, and the face icon nonbinary to ensure inclusivity.