VeNUS FOR PUBIC HAIR AND SKIN

pubic hair and grooming are no longer taboo, Venus “says pubic” and meets a long unmet consumer need

brand strategy

packaging design

visual identity + brand guidelines

Taking the Venus equity, born from the sea, into a more modern and beauty-inspired space, Venus for Pubic Hair and Skin took visual cues from sand and shel.

With the abstract form of a shell graphic in the background of the packaging, one might see the reference to the pubic area. Organic forms, striations and ruffled edges of a natural anomaly like a conch shell emulate the natural and unique variations of the human form.

The sand colorway, with a finish mimicing the inside of a mother-of-pearl shell, brings new life to the Venus heritage.